For example, if Giancarlo is up against a lefty, I’m going to pick home run almost every time because I know that’s a big for him. “There is a simple first question like ‘Is the batter going to get on base or not?’ And then there’s one layer deeper where we ask, ‘Is it going to be a hit, a walk, an out, an error, etc.?’ And then we peel back the onion even deeper for those really hardcore fans, and they can predict the exact result of the at-bat. “The hope is, there’s something for everyone,” says Duarte. Once a prediction is made, users can keep track of all their current predictions, view the real-time leaderboard, and chat with other competitors all in the single interface. Via the Pick-N-Play Live interface, the app provides various questions depending on the game on which fans can make predictions. A coin icon at the bottom-right corner of the screen serves as a call to action for fans to participate in the Pick-N-Play Live game while watching. YES offers three rounds of competition during each Yankees game, awarding prizes every three innings.Įntering the YES App, the user is greeted by the video player (on silent) showing the Yankees game. Fans can compete against friends and strangers for such prizes as a variety of gift cards, team merchandise, and occasional unique in-person experiences, with a live leaderboard updating throughout the game. Even if the Yankees are up 7-2 in the ninth, fans are hanging around to win coins and prizes.”Īvailable to authenticated YES Network viewers on the YES App on iOS and Android, Pick-N-Play Live allows users to make live predictions on pitches and at-bats during every Yankees game. We’ve seen a great uptick in adoption since we launched, especially for Yankees, in terms of people playing throughout the game. “I think this hits both of those targets. “We obviously want fans to watch our games, and we want them to watch for longer periods of time,” he says. Part of the YES App, Pick-N-Play Live allows fans to make predictions on pitches and at-bats and win prizes from within the live broadcast. Two months later, Duarte believes it’s doing just that, notching upwards of 35 predictions made per unique user thus far. In addition to exploring the burgeoning world of sports-betting content (all four states in YES’s footprint have legalized sports-betting), YES’s primary goals with the game were to encourage longer watch times and deepen fan engagement. Launched at the end of March on Nets games before debuting during Yankees games in April, the YES App’s Pick-N-Play Live was the first free-to-play prediction game to be integrated directly within a live sports broadcast. That was what was going to differentiate this and take it to the next level.” Upping Engagement: More Eyeballs Watching for Longer Periods of Time And we made it clear that we wanted a single-screen experience to get people to stay in our ecosystem. When we first met with Simplebet, we were excited about the potential of doing during the game. From the very beginning, that single-screen experience was the most important aspect for us. “From a free-to-play perspective,” says Matt Duarte, head of strategy and business development, YES Network, “this has never been done before as a single-screen experience. While most others require fans to make predictions on their mobile devices and watch the game on television or a separate device, Pick-N-Play Live offers a real-time, in-game, single-screen watch-and-play experience housed entirely within the YES App. Free-to-play prediction mobile games have become increasingly common as part of live sports broadcasts over the past year, but YES Network’s Pick-N-Play Live feature offers a major differentiator: the single-screen experience.
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